Marketing with Cotswold Homes

Cotswold Homes was originally the name chosen to launch Harrison James & Hardie’s website at the turn of the new millennium, conceived at a time when property portals like Rightmove did not exist.

Two years later, the bespoke property website was attracting a nearly a million hits a month. In the recession, recognising that many local businesses were struggling to fund expensive traditional advertising, Karen Harrison added an online business directory for fellow independents to benefit from all that traffic.

The magazine, originally devised as an online page-turner, provided great editorial copy about local businesses – a hugely positive response from readers and clients alike ensured that a printed quarterly version was the logical next step. The rest is history!

Our aim is to support local independent businesses as a significant part of the North Cotswolds’ unique identity, at a time when the homogeneity of big brands threatens to overtake every high street. We understand that advertising creates a clear identity and the power of simple repetition reinforces brand awareness but we believe that a good story, well told, does far more to illuminate the abilities, intentions and values of independent businesses, encouraging trust and loyalty by focusing upon the experience, skills and knowledge of the people who make that business work and drive its success, rather than just their products and services.

Our marketing packages

We provide a host of simple, effective marketing strategies to suit, combining the benefits of expertly written editorial with traditional advertising, the clever use of e-marketing and social media platforms such as Facebook, Twitter, Pinterest and Instagram.

Cotswold Homes reflects the ethics and values of great small business. Our local magazine is as glossy, gorgeous and high-end as you might find anywhere, full of interesting content with great production values, but we are a very small team and that allows us to offer excellent, affordable opportunities for local businesses compared with other publications of a similar quality and reach.

Cotswold Homes produces 10,000 copies of our seasonal glossy magazine three times a year. Freely distributed so that every copy finds a reader, solely funded and supported by local independent businesses, the magazines are posted through the doors of the loveliest homes in around ninety villages and towns.

Stands can also be found at Cotswold train stations including Kingham and Kemble en-route to Paddington, in the Members’ Enclosure at Cheltenham Racecourse and outside the High Street offices of Harrison James & Hardie in Bourton on the Water, Stow on the Wold and Moreton in Marsh.

To find out more as to how Cotswold Homes can help the promotion of your business, please call 01451 877170 or email Keelin McLemon at keelin@cotswold-homes.com