Property styling

Hugo Fleming of Cranberryhome on the value of home styling for selling properties

"I’ve heard of the TV show House Doctor but would using a home stylist or stager improve the value and saleability of my home before selling?"

Everyone loves their own home. A home is our sanctuary, entertainment space and living quarters, however, when people decide to move for whatever reason, your lovely home ceases to be your home any longer and becomes an “open house” for potential new owners.

Staging or styling your property in readiness for selling makes obvious sense. Living in your property for so many years you will naturally be a little blind to its condition, style and appearance and you will typically make excuses for any areas of neglect. Potential viewers however see it all and can easily be put off and move on to the next property or offer you a lower price costing you thousands off your realistic asking price.

A home styling service like the House Doctor TV series is designed to be a quick low cost and effective way to style your property with a professional team. An in-depth real time appraisal of your property in its current state, research in the property value and potential value are looked at initially and a plan put together for preparing your house for sale with different cost options.

Expect your professional home stylist to recommend: de-cluttering, de-personalising, purposing each room correctly as well as the potential to freshen up walls, flooring, tiling and even upgrade your kitchen. Good home stylists use subliminal sensory stimuli to connect buyers to the property, using our senses really helps connect us to the property and helps buyers visualise themselves in your home. After all, you only have one chance to make a first impression.

Professionally staged and styled homes often go onto reach a higher sale price compared to a non-staged home. A difference of 8-10% improvement in sale price is often achieved for as little as a 1% investment in the property.

Buyers are becoming much more savvy these days, most don’t have time to renovate or clean a house before moving in, so investing in your property by using a House-Doctor-style styling service will ensure your home sells quicker and for the best possible market price. Your professional photographs will engage online viewers more effectively as a result of presenting your home professionally.

Think of marketing your property as your CV and the viewing of the property as the interview!

So investing in your home by engaging with a professional home stager will enable you to move on quicker and make your estate agents much more effective.

Hugo Fleming is a House Doctor and director of award-winning Cranberryhome, a property styling and interior design company based in Buckinghamshire. Often found at Ask an Expert at Grand Designs Live, Hugo is in demand as an interior designer all over the UK.

Focusing on property styling and enhancing homes, Cranberryhome works with Fine & Country to help homeowners to improve saleability and selling price of homes across the Cotswolds and the Home Counties.

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