The value of Fine & Country

James von Speyr, Principal Director at Harrison James & Hardie, on the Fine & Country international marketing platform and the benefits it brings to vendors & buyers

"I bought and sold through Harrison James & Hardie in 2007 when you had your own ‘Cotswold Country Homes’ department. I was really impressed by the company’s service and sales skills and wonder what Fine & Country offers, over and above what you were doing at that time?"

Fine & Country is a highly proficient and professional international marketing agency that has won countless awards for innovation and performance in the competitive international upper quartile marketplace since it was launched at the dawn of the twenty first century.

The original concept behind the brand was simple – experienced independent agencies around the UK unified to mount a challenge to the traditional ‘old boy network’ agencies that had always dominated the marketplace including Knight Frank, Savills and so on. 

The desire was to create something new, completely different and refreshingly forward-looking, based on the broad range of skills, knowledge, experience and proactive energy of outstanding local independent representatives whilst utilising international brand marketing that, up to now, had been associated only with high end agency.

Each representative within Fine & Country today has already spent years at the top of local agency, gaining strength from experience in their particular field and enjoying a formidable reputation for excellence within local circles.

Bringing together such an impressive combination of resources and entrepreneurial personalities was an inspired answer to the complacent reactive style of the old boy network; by uniting these extremely capable but disparate agencies Fine & Country massively amplified their ability to compete.

With combined buying power unlocking the wherewithal to devise and develop expensive marketing strategies, not only using traditional national media but also embracing the very best in cutting-edge technology and modern sales techniques to attract their buyers, a creditable alternative soon challenged the seemingly unassailable supremacy of the old guard.

Fine & Country was quickly hailed as a new standard for the luxury international marketplace and many prestigious industry awards followed in the wake of its success.

The directors of Harrison James & Hardie were headhunted by Fine & Country in 2009, shortly after joining the Guild of Professional Estate Agents where we held property exhibitions in Mayfair that year specifically to attract the London market.

We acquired the exclusive licence for the North Cotswolds because we had long recognised that the only barrier preventing us from gaining more instructions at the top end of the local market was a nationally recognisable image and buying power, particularly when it came to national newspaper and magazine marketing, for example.

Whilst we were highly experienced and successful in the local marketplace as you say, we were keen to tap deeper into the London investment market on the behalf of our clients, and to secure access to additional specialist knowledge and skill in bespoke categories such as land and equestrian property.

Now, marketing via Fine & Country North Cotswolds, the company takes full advantage of a host of platforms to communicate the benefits of our finest properties, of whatever type, to the widest possible range of potential buyers - regionally, nationally and beyond.

To speak to James, telephone 01451 822977 or e-mail james@harrisonjameshardie.co.uk